🎯 My Market Plan
Institute of Entrepreneurship Development, Bihar
partnership
with
Find out exactly who buys your product — government buyers via GeM, households via ONDC, or local wholesale — and the concrete steps to reach them. Enter your CM Yojana registration number and the last 4 digits of your registered mobile number.
Every channel below is checked specifically against your project — not a generic list. A channel marked "Not a fit" is shown honestly rather than left out, so you don't waste time chasing the wrong one.
GeM above is for everyday government buying. A formal TENDER (a bigger, competitively-bid order) works differently — here's exactly who you'd be up against and what Bihar's 2024 purchase preference policy actually does for you on a tender specifically.
Cost to start, how fast your first sale is likely to come, and how far each channel can realistically reach.
ONDC isn't a single app you sign up on — it's a network. Here's exactly how a beneficiary actually gets listed.
For almost every first-time entrepreneur, this is the fastest and cheapest channel — before GeM, ONDC or anything digital even activates.
Where to spend your digital marketing effort first — grounded in how buyers for this specific product actually search and decide, not generic "post on social media" advice.
Enter what you charge and what each one costs you in consumables. Everything updates as you type; nothing is sent anywhere.
The figures above are your steady-state capacity — what this unit can do once it is running. Your first year is different: you start with no customers and build from there. This is the realistic path.
Check yourself against these three points during the year. Each one tells you what to change if you are behind.
Enter your own numbers below — this is the one part of the plan only you know. Everything updates as you type; nothing is sent anywhere or saved.
| Scenario | Batch Material Cost | Cost / Finished Unit | Working Capital Needed | Realistic Annual Turnover |
|---|
Batch material cost = required quantity × price + wastage + packaging + inward transport. Cost/unit = batch production cost ÷ saleable units. Working capital = material cost for one cycle + wages/electricity + transport + receivables buffer. Annual turnover = saleable units/batch × batches/month × selling price × operating months. Low/Base/High use each material's Low/Base/High planning price — High is a stress test, not a prediction.
From IED's own MMUY 2025-26 Beneficiary Guide for HSN/SAC and GST — the exact rate still depends on the actual item on your invoice, not just your trade name. Read the guidance below before your first sale.
Concrete, in sequence — start at step 1.